| Business Feasibility Model, Session 1 |
Introduction to the Lean Startup Process. Love the problem is all about understanding what target customer’s need, so that the business can be built around delivering a solution to those needs. |
1:56:21 |
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| Business Feasibility Model, Session 2 |
Develop a Unique Value Proposition, which will guide decisions on pricing strategy, marketing message creation and solution delivery. |
1:56:50 |
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| Business Feasibility Model, Session 3 |
Complete the Lean Business Model Canvas with Key Metrics, Channels, Cost Structure and Revenue Sources. |
2:00:15 |
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| Business Feasibility Model, Session 4 |
Review of individual class member’s business model canvas. |
2:00:17 |
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| Business Feasibility Model, Session 5 |
Review of individual class member’s business model canvas. |
1:35:55 |
|
| Starting a Business in Illinois, Sessions 1 & 2 |
Discussion of several basic issues to be addressed when starting a business in Illinois. Includes review of the Entrepreneur Profile, Key Success Behaviors, Choosing an Organizational Structure, Business Registration, Funding Options, Insurance, Tax & Employment Law, the difference between Bookkeeping and Accounting. |
1:53:52 |
|
| Write a Business Plan, Session 1 |
Introduction to writing a business plan. Why write a plan, components of a plan, library resources that support writing a plan and Gale Business: Plan Builder software available at the library. |
1:59:35 |
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| Write a Business Plan, Session 2 |
Using the Plan Builder software to develop specific components of your plan. |
1:59:51 |
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| Write a Business Plan, Session 3 |
Review individual class member’s challenges and questions about writing a plan. Developing the financials in your plan. |
1:07:21 |
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| Write a Business Plan, Session 4 |
Catching up after the COVID-19 pandemic stay-at-home order in Illinois. Review of individual class member’s plans and reschedule remaining class sessions. |
57:15 |
|
| Write a Business Plan, Session 5 |
Review of individual class member’s plans. |
1:13:32 |
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| Write a Strategic Marketing Plan, Session 1 |
Using marketing research and situational analysis tools and models to assess your market landscape. Format of a strategic plan using the VGOST model. Using Gale Business: Plan Builder to create a strategic marketing plan. |
1:39:24 |
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| Write a Strategic Marketing Plan, Session 2 |
Mapping marketing messages based on the UVP, the value of integrated marketing messages, building a plan in GB:PB using tactics, graphics, exhibits and channels. |
1:02:54 /53:09 |
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| Write a Strategic Marketing Plan, Session 3 |
Learn to forecast advertising costs and create an annual marketing budget. Calculate customer lifetime value (CLV), customer Acquisition Cost (CAC), and conversion rate (CR). Identify marketing effectiveness tools and platforms. |
55:23/59:59 |
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| Write a Strategic Marketing Plan, Session 4 |
Review of individual strategic marketing plans. |
1:53:29 |
|
| Professional Selling Skills, Session 1 |
Introduction to the basic professional selling skills and how to use them in face to face or telephone sales calls. |
57:55/55:13 |
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| Professional Selling Skills, Session 2 |
Introduction of the additional skill of handling customer objections. |
1:56:50 |
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| Professional Selling Skills, Session 3 |
Role plays and making the connection to your own business situation. |
1:57:58 |
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