Marketing

With the new year comes some exciting new developments at NaperLaunch. In March, we’ll debut some updates to the format, schedule, and content of our programs. These changes reflect the latest evolution of our continued efforts to serve the needs of Naperville-area entrepreneurs and small business owners. While some of our programs may look different, our commitment to meeting business owners where they are remains the same. Here’s a look at what’s new, and what won’t change, at NaperLaunch in 2020.

NaperLaunch will celebrate its sixth annual Entrepreneurs Week with programs designed to explore the foundational concepts, skills, and techniques of entrepreneurship.

The week kicks off on Monday, September 30 at 6:30 p.m. at the 95th Street Library with Building Relationships through Effective Listening, presented by John Panarese of Fox Valley SCORE.

Marketing is just one of the many responsibilities that the average small business owner juggles every day. InfusionSoft’s 2017 Small Business Marketing Trends report found that almost half (49 percent) of small business owners reported handling the marketing for their business.

One of the most significant changes in the Tax Cuts and Jobs Act will be a 20% deduction for all pass-through businesses. (Businesses that pass income to the owner to pay the income taxes.) This means, as an example, if your revenue in 2018 was $500,000, you will pay taxes on only $400,000 of that revenue. In a 15% tax bracket, the savings will be about $4,500 on a gross basis and even on a net basis the savings will get your attention. It is anticipated that this will impact roughly 95% of the small businesses in the United States.

Hidden away at Naperville Public Library are services and resources that may prove invaluable to a startup entrepreneur. Here are four key services that can be found at NaperLaunch, our business startup services center and coworking space.

Guidance and Mentoring