The Lean Startup

A major part of the mission of NaperLaunch is to foster business success. Our intent is to help business founders find the information they need to be successful in launching and operating a business.

We believe in a process-driven approach to make certain that important steps and issues are at least thought through and considered, if not fully executed. Over the years we have adopted some basic concepts from the best thinkers in the world of entrepreneurship. Those concepts are at the core of the startup process we try to follow.

Many of the concepts we adopted are based on the idea of “lean startup,” originated by Steve Blank and enhanced over many years by Eric Ries and others. We have also tried to adopt the concepts of the Lean Business Model Canvas originally put forth by Ash Mauriya. Each of these key thought leaders has authored books on the subject, all of which are available at the Naperville Public Library.

To bring a new offering to market, we always encourage a startup founder to consider what Eric Ries calls the Build-Measure-Feedback loop. This process is all about identifying a customer need and preparing a solution, which becomes your product or service. Once a minimum viable product is created, it is time to measure customer reactions and obtain feedback. Based on these steps, a founder learns quickly what will be successful and what will not. As feedback is received, a needed pivot may be revealed. This leads to a more perfect match of the market need to the product–market and product fit. The lean startup process gets to market match, market success and potential scale-up more quickly than other approaches.

To learn more about these concepts, please see The Lean Startup website.

If you are a startup founder interested in a curriculum of study in this process-driven lean startup approach, check out the NaperLaunch Academy. Our next six-workshop series begins on Tuesday, October 20. For more information and to register, visit our website.

We wish you much success in your entrepreneurial journey!


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The Four Steps to the Epiphany: Successful Strategies for Products that Win by Steve Blank

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The Lean Startup by Eric Ries

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Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya


Posted: 
Friday, October 9, 2020 - 12:30