Business Posts

Money Smart Week - ABC's of Homebuying with Matthew Ewald

Matthew Ewald, Vice President of Residential Leasing at Draper & Kramer Mortgage, provides an overview of the home buying process. Draper and Kramer Mortgage is one of the country’s premier full-service real estate and financial firms, a family-owned company headquartered in Chicago since 1893.
Topics include household budgeting, building credit, tips on improving credit scores, home loan financing options and down payment assistance programs. Find out the importance of selecting the right realtor, inspector, attorney and lender.
Save the date! Thursday, April 4th at 95th Street Library starting 6:30 p.m.
Naperville Public Library's Money Smart Week events are on the NaperLaunch calendar.

Posted: 
Wednesday, April 3, 2019 - 08:45

Money Smart Week 2019 at Naperville Public Library

Money Smart Week groups across the country work together to reach consumers with information and ideas to encourage financial well-being. Money Smart Week is an initiative started right here in Illinois by the Federal Reserve Bank of Chicago.

The goal of Money Smart Week is to build financial capability for people in all different stages to make informed strategies for beginners and beyond.

Naperville Public Library has partnered with Money Smart Week and local financial experts to present information on financial strategies.

What will you learn?

  • Learn how to budget and prepare for income changing life events, such as career change or starting a family.
  • Figure out how to make the most of your Social Security.
  • Hear the best potential strategies to build wealth through investing.
  • Learn bust practices for buying a home.
  • Learn how to manage investments with a program geared towards women.

Find out times and location on the Naperville Public Library's Money Smart Week calendar of events.

Posted: 
Wednesday, March 13, 2019 - 12:45

Marketing Your Small Business Using Library Resources

Marketing is just one of the many responsibilities that the average small business owner juggles every day. InfusionSoft’s 2017 Small Business Marketing Trends report found that almost half (49 percent) of small business owners reported handling the marketing for their business. What’s more, in 2018, most small businesses reported that their greatest challenge was finding the time and resources to handle marketing.

The library has a variety of free resources that can help small business owners with major sales and marketing tasks. Databases such as Reference USA, Mergent Intellect, and Demographics Now can be accessed in the library, as well as from home with your Naperville library card number and PIN. You can use them to:

  • Identify potential competitors in a sales territory
  • Generate a list of prospective customers
  • Research demographic data for a market territory
  • Research market share by industry
  • Find trade show and trade association information
  • Create sales call scripts for prospects in a selected industry
  • Conduct competitive analysis

To learn more about these resources and others, check out this month’s NaperLaunch Marketing Series morning meetup on Marketing Using Library Resources, presented by Business Librarian Kent Palmer. (This two-part series will also be offered as an evening workshop in September.)

Can’t make it to the meetup? You can always make an appointment with a Business Services Team member for a one-on-one introduction to selected library resources.

Posted: 
Thursday, March 7, 2019 - 09:45