Business Posts

Marketing Your Small Business Using Library Resources

Marketing is just one of the many responsibilities that the average small business owner juggles every day. InfusionSoft’s 2017 Small Business Marketing Trends report found that almost half (49 percent) of small business owners reported handling the marketing for their business. What’s more, in 2018, most small businesses reported that their greatest challenge was finding the time and resources to handle marketing.

The library has a variety of free resources that can help small business owners with major sales and marketing tasks. Databases such as Reference USA, Mergent Intellect, and Demographics Now can be accessed in the library, as well as from home with your Naperville library card number and PIN. You can use them to:

  • Identify potential competitors in a sales territory
  • Generate a list of prospective customers
  • Research demographic data for a market territory
  • Research market share by industry
  • Find trade show and trade association information
  • Create sales call scripts for prospects in a selected industry
  • Conduct competitive analysis

To learn more about these resources and others, check out this month’s NaperLaunch Marketing Series morning meetup on Marketing Using Library Resources, presented by Business Librarian Kent Palmer. (This two-part series will also be offered as an evening workshop in September.)

Can’t make it to the meetup? You can always make an appointment with a Business Services Team member for a one-on-one introduction to selected library resources.

Thursday, March 7, 2019 - 09:45

Online Career Assistance and So Much More with Brainfuse JobNow!

Resume out of date? Haven't written a cover letter in years? If this sounds all too familiar, not to worry, the library can help!

Brainfuse JobNow! is a library online resource that provides live help combined with links to vetted internet resources to guide job seekers through the necessary tasks to get a job including building a resume, cover letter review, interview coaching, and personality & career assessments.

  • Expert resume and cover letter writing assistance, including resume templates available for download and resources for producing better resumes.
  • Carefully-selected job resources, including an exclusive partnership with eParachute.
  • The ability to connect to an expert JobNow! Coach to learn efficient job search strategies.
  • Live online job interview practice from JobNow! coaches.

Access Brainfuse JobNow! under the Resource and Services menu on the NPL website.

Tuesday, March 5, 2019 - 15:45

Increase your Social Security payments with these tips

Figuring out when to apply for Social Security benefits and what benefits you’ll be eligible for can be surprisingly complicated. The best strategy for maximizing your benefits depends on factors such as your marital status, age, earnings, and financial needs. The Balance recommends several Social Security calculators, including a free one from AARP, that can help you create a personalized claiming strategy.

In addition, because the amount of your payments depends on your earnings history and the age you sign up for benefits, a recent US News & World Report article suggests 10 ways to increase your Social Security benefit:

  1. Work for at least 35 years.
  2. Earn more (for example, by taking on a side job)
  3. Work until your full retirement age.
  4. Delay claiming until age 70.
  5. Claim spousal payments.
  6. Include family; if you have dependent children up to age 19, you may be able to secure additional payments for them.
  7. Don’t earn too much in retirement.
  8. Minimize Social Security taxes.
  9. Maximize survivor’s benefits.
  10. Make sure your work counts by keeping track of what you’re paying into the system before it’s time to retire.

For more on this topic, be sure to attend Maximizing Social Security Benefits on Wednesday, Feb. 20 in the Nichols Library Community Room. Mike Heatwole, certified financial planner and founder of the Dala Group, will discuss the various filing strategies available and how these strategies can provide monthly lifetime social security benefits higher than the standard filing options typically selected. Topics will include social security earned income limits and the taxation of social security benefits.

Wednesday, February 13, 2019 - 16:00